Jay Acunzo

Marketing feels exhausting.

Everybody tells you to market more and more, but what if you mattered more? What could you say which connects so deeply, your audience picks you, sticks with you, and refers you, despite the noise?

Most people will tell you content marketing is about reach, but something else actually drives revenue: resonance.

In this eye-opening session, storytelling expert and veteran content marketing leader Jay Acunzo will teach you how to increase the impact of your content, so you need less volume. You'll learn how to clarify your ideas, differentiate your content, and craft stories that resonate and inspire action.

You’ll see examples of marketers who escaped the hamster wheel of modern marketing to build stronger brands and better businesses, and you'll leave the session ready to compete on the influence of your words, not the size of your budget.

Remember, when people make choices, they play favorites. Are you one of them?

In this session, you'll learn:

- A framework to communicate any message or idea so others care

- A process to find and own your business's signature idea

- Techniques to deliver your message as influential stories.

Denne keynote er sponsoreret af Torben Rasmussen fra YULSN.

Thanks to the rise of AI, more competition, and infinite content, one skill has become the most defensible, irreplaceable, and urgent thing to master: public speaking. Your ability to deliver memorable and effective presentations, and to communicate vocally in general, immediately increases your value and your success rate, everywhere you go.

No ChatGPT prompt can replace that skill. No Claude terminal is taking the stage at your next conference. Gemini isn't presenting to boards, executives, teams, prospects, or partners. Public speaking is the last and biggest competitive edge in growing our businesses, our careers, and our causes.

In this practical, engaging session, professional speaker and public speaking strategist Jay Acunzo will show you how to make public speaking your superpower. He dissects real examples from standout speakers, extracts their frameworks, and gives you tools you can apply right away. You'll leave with concrete techniques that work, and the confidence to make your next presentation your best one yet.

In this session, you will learn:

- A repeatable structure to develop presentations with less stress and greater impact

- The 3 missing elements from most talks, and how to wield them as your superpowers

- A method to ensure people feel engaged and take action when you speak.