Jasmin Alić is an award-winning personal branding and business coach. With almost two decades of industry experience, Jasmin was ranked the #1 LinkedIn creator in the world in 2023, and the #1 LinkedIn growth expert four years in a row. He’s also a verified LinkedIn Learning Instructor whose work in personal branding has changed the way we use the platform today. Jasmin’s strategies have been featured globally in Forbes, The Financial Times, and even by LinkedIn themselves. He is widely known as “Jay” from Hey Jay, his coaching business.
Jasmin has worked with over 60,000 people. His Link Up Community is a globally-renowned learning platform with members in 75+ countries. His 1-1 coaching has helped thousands build multi-six and seven-figure businesses. Notable clients include: Lara Acosta (#1 UK LinkedIn creator), Justin Wright (#1 US career coach), Nathanial Bibby (#1 APAC LinkedIn creator), as well as Fortune 500 companies like Microsoft, and giants like Digicel and Marriott Bonvoy. Worth noting, he is also a university professor of copywriting, so teaching is his lifelong passion.
Jasmin is also the winner of various industry awards, including Man of the Year in 2025, Business Elite’s 40 Under 40 in 2026, and he’s even received a diplomatic passport of Bosnia & Herzegovina for his enormous work in promoting his home country around the world. He’s also an international keynote speaker, and was ranked the best speaker / presenter at 40+ events.
